They Want Max Vol

I want to share a quick story on how investor appetite changes.
Today we’re going to be looking at USMV, the iShares min-vol factor ETF.
From the launch in late 2011 up through February of last year, money poured in, passing $40 billion. It was one of the top 20 ETFs by assets.

The story was a good one. Equity returns with a smoother ride. And it worked…

…The standard deviation was 10%, compared with 1…

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