Omdia reported that light vehicle sales were at 15.3 million in October on a seasonally adjusted annual basis (SAAR). October US Light Vehicle Sales Decline 4.5% YoY; 15.3 Million SAAR Lowest in 15 Months (pay site)
Demand in October fell to a longtime low seasonally adjusted annual rate of 15.3 million units as deliveries of battery-electric vehicles tanked and most segments recorded declines.
This was down 6.7% from the sales rate in September, and down 5% from October 2024.
Click on graph for larger image.
This graph shows light vehicle sales since 2006 from the BEA (blue) through October (red from Omdia).
Vehicle sales were over 17 million SAAR in March and April as consumers rushed to “beat the tariffs”.
Then sales were depressed in May and June.
Sales were boosted in August and September due to the termination of the EV credit at the end of September.
The second graph shows light vehicle sales since the BEA started keeping data in 1967.
Sales in October were below the consensus forecast of 15.5 million SAAR.