BlackRock got in the game. So did Vanguard. Morgan Stanley’s a player now. Schwab is stretching its hammies. There’s room for multiple players in the direct indexing space, but the jockey I’m riding is Franklin, who just acquired O’Shaughnessy Asset Management.
Institutional money has been building custom indexes for a long time, but retail investors are just starting to gain access to it. This was…
Institutional money has been building custom indexes for a long time, but retail investors are just starting to gain access to it. This was…
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