Hotel occupancy was weak over the summer months, due to less international tourism. The fall months are mostly domestic travel and occupancy is still under pressure!
From STR: U.S. hotel results for week ending 8 November
Click on graph for larger image.
Due to a comparison against election week in 2024, the U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through 8 November. …
26 October through 1 November 2025 (percentage change from comparable week in 2024):
• Occupancy: 64.2% (+2.5%)
• Average daily rate (ADR): US$162.70 (+3.6%)
• Revenue per available room (RevPAR): US$104.42 (+6.2%)
emphasis added
The following graph shows the seasonal pattern for the hotel occupancy rate using the four-week average.
Click on graph for larger image.
The red line is for 2025, blue is the median, and dashed light blue is for 2024. Dashed black is for 2018, the record year for hotel occupancy.
The 4-week average of the occupancy rate is tracking behind both last year and the median rate for the period 2000 through 2024 (Blue).
Note: Y-axis doesn’t start at zero to better show the seasonal change.
The 4-week average will decrease seasonally until early next year.
On a year-to-date basis, the only worse years for occupancy over the last 25 years were pandemic or recession years.